Google Adword Ad Extension To Improve CTR Part 1

Extension 

We can add more details in our ads to include Extension and increase our CTR upto 20 % . If we use Extension in our ads. 

Keyword Quality score also will be improve because CTR is directly proposnal to Keyword Quality Score.

Note :  

• We can update it whenever we want without changing in our ads. 

• We got full Reporting in Call Out Extension. 

• We can add it at the Account level, Campaign level & Ad Group level.

• The best part of the Call Out Extension. There is no charges of impression But we will pay for clicks.

Call Extension

In this Extension we can show our business phone number in text ads. We cant include our phone number in ad copies. Because it against google adword policy. 

Note: Phone number should be mention in our website in text format for verification. 

We can also track calls to use conversion tracking code but in India this feature is not available but we can track tool free number. 

Step By Step How to add Call Extension in our ad copies. 

First Click on the ad Extensino tab - Now select Call Extension

Now Click on the +New phone number 

Now you will redirect here 

Now Add your phone number which one you want to show in your ad copies. If you want to do Call Reporting then click on the On radio button.

If you want to create a separate Call Extension for mobile device then click on the Mobile radio button. 

You can also create a custom scheduling time. Which time do you want to show your Call Extension and we can track calls as conversion if we create conversion tracking code. 

When your campaign will be run. It show like this

Preview

Reporting Format

Call Out Extension

In this Extension we can show our business benefits or features in text ads. We have to select atleast two Call Out Extension.

We can use it only in Search Network Campaign.  

In this Extension character limit is 75. 

We create it same as Call Extension

Now Create your Callout Extension. Character limit is 25 Per Callout Text and We can use 75 Characters. 

Reporting 

It shows on our ad like this

Sitelink Extension

In this Extension we can show our Internal Pages or Services Pages in text ads. Its a clickable Extension. We can show our 2 to 6 links but on mobile device its shows only 4 links.

Note : When someone click on our Sitelink then we will pay to adword same as our ads headline

How to create it 

Now click on the New Sitelink

Now mention all the details for Sitelink Extension. Description is optional if you want to create Extended Sitelink Extension then fill it.

Extended Sitelink

In this Extension we can show our business description with feature and benifits. 

It can be show when user search it brand name or domain name. 

All Ad

I hope this helps you! If you want to learn ppc then follow my blog . Fell free and Ask me anything about Google Adword. You can reach me at adityasharmappcexpert@gmail.com