Today I am sharing my experience
through my blogging. When and why You should change your adword ad rotation
type
Right now I am running a campaign for the Client of ICRI & I am
using ecpc bid strategy with cpc. It provide more conversion as compare to only
using CPC.
Ad Rotation Setting is Rotate Evenly. Please once use it and give me feedback regarding this.
See the Conversion rate in Below Image
Firstly we should know about Ad Rotation
Ad rotation is campaign setting in
adword account. It will automatically rotate ads according to your choice on
the search and the display network.
In this blog, we are going to explain
you the different type of ad rotation setting and will tell you which one
setting be the best for the campaign strategy.
-
I think you
already know about adword ad rotation new update
Now optimize will show you at the
replace of “Optimize of Clicks” or “Optimize for Conversion”.
“Rotate evenly” option may be removed replace
of use “optimize”.
There is a good news from adword side
Now we can use “Ad Rotation Setting”
Campaign level or Adword Level.
Optimize
On which parameter adword will
optimize your ad. Just Explaining You
a) Device
b) Physical Location & Location Intent
c) Time of Day
d) Remarketing Lists
e) Ad Characteristics
f) Language
g) Browser & Operating System
h) Demographics
i) Keywords & Search Query
j) Search Network Partner
k) Web Placement
l l) Site behavior
m) Product Attributes
Optimize for Clicks
Now most changes that it will be
discontinue
But Don’t Worry I explain you that
what it means. If we use this in ad rotation setting.
It is clear from there name “optimize
for clicks”
In this setting adword optimize our
ads to provide more clicks based on the past click through rates (CTR) . We mostly use it in video campaign or in
display campaign.
Optimize For Conversion
This option is removed soon from
Adwords, We can use it bid strategy “Maximize Conversion” instead of “Optimize
for Conversion”
In Optimization for Conversion setting
adword show the best performing ads to the user Which one provide the more
conversion.
the optimize for conversions setting
may be we receiving fewer clicks as compare to other ad rotation setting.
If you are not tracking the conversion
then ads will rotate “Optimize for clicks” data.
Rotate Indefinitely
In this Setting adwords run our ad
equal number of auction . In this setting we can check which one our ad is
performing best.
Rotate evenly
In this setting adwords run our ad 90
days without optimize ad for clicks or conversion. If we are using conversion
based bidding strategy such as Target CPA bidding, Enhance CPC , OR Target
ROAS. It will be work for optimize for conversion otherwise it will be work for
optimize for Clicks.
Note: GDN Target CPA Campaigns this
rotation setting is not supported.
