Set up your remarketing lists for search ads campaign

Here we are talking about remarketing  

So firstly we need to know, What Is Remarketing ?

When we target those people who had  previously visited to our website. Its called Remarketing.

Remarketing list for Search Ads is available for the following campaign

Search Network Campaign – All Features

Search Network only – Dynamic Search Ads

It will work for 540 Days

We can use remarketign list for campaign level or ad group level but not the same time. And very important for all of us that when we use remarketing list so firstly check that you wanna on that remarketing "bid only" or "Target or bid only".

 

If you want to use your remarketing list at the campaign level. So first you will need to remove the remarketing list from the Ad-Group Level.

 

Same as the Ad- Group Level If you want to add your remarketing list at  Ad-Group Level then first need to remove from the Campaign Level.

I am again explaining you what is the mean of “Bid Only” or “Target or Bid Only

 

“Bid Only”

If we use this option then our ads will continue to show people who are in our remarketing or not in remarketing list.

We can also use the different bids for the remarketing list

 

“Target or Bid Only”

If we use this option then our ads will show those people who are in our remarketing list .

Our ads will not show to those people which one outside from the remarketing list.