How to Track Facebook Event In Facebook Ad Manager

Today, We are going to talk about Facebook event tracking.

If you are running a campaign on Facebook then without tracking. Then indirectly you are wasting your money. Here Below you can see the result if you are not using event tracking. If we talks about eCommerce then it's mandatory to track your audience.

If we are not tracking our audience then we don't have any idea of our audience. That which audience is best for us.

If we are tracking our audience then we can track. Which age group is best for our business

Eg: Age Group, Gender, Location, Product View, Purchase

We can track all above if we are tracking. How can we track it. Let talks about it.

First you have to login into your account, Then go to Facebook ad manager

Here In setting option you can find pixel option below the event manager. Now Firstly we will create the pixel code for the website. It will implement in the website header part. Here you can do it with yourself or with your developer. It's the basic one we are use it for every ad account. Here also a limit of creating Facebook pixel code. We can create only 10 pixel code from single ad account.

When you will implement the pixel code in the website. Then you can check in your ad account. If its active then here you will find green button. But if any case its inactive then you will find red button.

Now lets talk about advance option - 

How can I track Purchase, Product view, Checkout, Add to cart users. 

So This is the advance option, Which are going to do it. 

Here In above image you can see the advance option tracking. Now I am going to tell you. 

How to track add to cart user Specific product view user & last Purchase user.

Here below I shared add to cart script with you. Values are variables. Now all the work from here of developer. Now developer do it with itself. 

<script>

  fbq('track', 'AddToCart', {

    value: 200,

    currency: 'INR',

  });

</script>

Code will be place add to cart page. 

Product View User - 

<script>

  fbq('track', 'ViewContent', {

    value: 200,

    currency: 'INR',

    content_type: 'product',

  });

</script>

This code will be place on product view page. 

Same as well as for Purchase User 

<script>

  fbq('track', 'Purchase', {

    value: 200,

    currency: 'INR',

    content_type: 'Product',

  });

</script>

You can do it with yourself . You can track what you want to track just follow these above simple steps - 

Now tracking part has been completed. But what next - 

Now our next part is it that where we can find the data of our users. 

In facebook insights we can find all the data of our users. We don't need any third party toll to track the user data. 

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I am aditya sharma from delhi. I have more then 2 yrs experience in Google Adword Expert. If you have any Inquiry related to paid campaign in any platform. You can contact me on adityasharmappcexpert@gmail.com