Q -
16 Which automatically expends your reach based on your campaign’s
conversion history to help get as many conversions as possible for Display
Network campaigns?
a)
Aggressive targeting
b)
Google Analytics
c)
Ad Preview and Diagnosis tool
d)
Display Planner
Aggressive targeting
Q - 17 What’s something
you can do in Ad gallery to enhance a dynamic display ad?
a)
Add a flashing border
b)
Upload your own call-to-action button
c)
Make the call-to-action button blink
d)
Customize your logo and colors
Customize your logo and colors
Q -
18 In order to use Conversion Optimizer, an advertiser must:
a)
have a certain number of conversions in the previous 30 days
b)
be opted in to the Search Network and YouTube
c)
be opted in to the Search Network
d)
be using viewable cost-per-thousand impressions (vCPM) bidding,
with a certain number of viewable impressions in the previous 30 days
have a certain number of
conversions in the previous 30 days
Q -
19 Someone browsing the internet sees Google Adwords display ad for laptop
computers on a Google Display Network site, but does not click on it. Two weeks
later, the user is interested in buying a laptop computer and decides to visit
the site from the ad. The user finds the site by performing a Google search,
goes directly to the site, and purchases a laptop. Implementing view-through
conversions would be valuable for the advertiser because it could:
a)
track the IP addresses of the users who saw the ad
b)
measure the number of conversions that are associated with ad
impressions
c)
track the number of users who saw the ad but did not convert
d)
measure the number of potential clicks that are associated with
ad impressions
measure the number of
conversions that are associated with ad impressions
Q - 20 Which practice would violate Google’s editorial and
professional requirements?
a)
Showing a ValueTrack tag in the text
b)
Including a question mark in the headline
c)
Directing people to a page other than the advertiser’s homepage
d)
Including a border on the ad
a) Showing a ValueTrack tag in the
text
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