What is the New Update On Search Network?

Hi Today I am sharing with you. What is the new update on search network campaign

Responsive Search Ads

It is the new update in Google search network campaign. Now It's also an mandatory to create an ad of Responsive ad. 

Let me tell you the features of Responsive Ads - 

In Responsive ads, We can create up to 15 Headline & Headline character is same as normal text ad. 

If you don't know the character limit of Headline then We have a 30 character limit. 

Description, We can create up to 5 Description in Responsive Search ads. Character limit is same as normal text ads.

Now you are thinking that we can show only 2 headlines then what is use of 15 headlines or 5 description. 

Now Google optimize and will make the combination of headlines. We can also check the results. Which headline combination performing best. We can also pin the headline for own combination. 

First, We create ourself of combination of headline but now google optimize the best one. 

We can see the results of our Responsive search ads. 

New Audience for Search Network

If we are talking about latest update in Google Ads. Then It is the most important update in Google Ads. 

Now We have an option to target 

In market Audience 

Affinity Audience 

Detailed Demographic Audience

In Market Audience - Its is actively searching or planning users. 

Affinity Audience - It is the long interest Audience 

Detailed Demographic Audience - In this audience we can target the detailed demographic. 

Eg: Parental status

Marriage Status

House Hold Ownership Status

Education

So Now In Audience option - We can narrow our search campaign targeting. 

Keyword Match Type ( Broad Match Modifier & Phrase Match ) 

Same Update in the last Year in Exact Match 

Now In Phrase or Broad Match Modifier - Now if we are targeting the Phrase or Broad Match Modifier then if someone search something else, Which is not in our targeting keywords but meaning is same then our ads will be trigger. 

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