Conversion Tracking In Google Adwords

Today I am going to tell you conversion tracking. 

As you know, Why conversion tracking is important for us. 

If you are not aware of it then I am going to share you. Conversion tracking is very important for our campaigns without it we can't use too many bidding strategy. 

If we are not tracking our data then you can say it in simple words. That you are wasting your money. Even you are getting ROI. If you are not tracking your data then you are not enable to find your campaign performance. 

We don't know -  Which device, location, keywords ad copies are best for us without tracking. 

So In simple words conversion tracking is very important for us. 

How to do conversion tracking. In above I shared the benefits of conversion tracking with you.

So now let me tell you, How to do it. 

First login into your account - Go to tools -  Conversion - Now click on the website 

Now create the conversion. 

Now first choose the Category - What you want to track 

Here you can see too many options - 

Purchase 

Lead

Page View 

Sigh Up

Other

So I am going to tell you about Purchase & Lead.

First Let's talk about Lead - 

Choose your conversion name - You can take anything. 

Now Value - Here we mention our conversion value. If we are creating a conversion for leads. Then we have to choose don't use a value.

I give you the reason why we choose it. Because right now we don't know about the conversion value. Let's take an example. Someone filled form but when I called him. He is not interesting in our services. So if we take a conversion value then it will be show in Adword account. But In real he is not interesting our services. That's why we choose don't use a value.

Now let's take a step forward - 

How to Improve Keyword Quality Score In Adword

Count - Every or One 

We should always choose One - I give you the reason.

Let suppose - Someone fill our form, He filled the form 4 times. So it means adwords will count it 4 conversion. But in real it was a single user who filled the form 4 times. 

So our data can be vary. Let suppose we got 4 leads from Delhi cost per conversion 2000 single user. 

same we got 1 leads from Noida but cost per conversion 500. 

Now we are thinking that we are getting more leads from Delhi & We will optimize the campaign accordingly. 

That's why I told you we always should choose one.

Conversion window

Let suppose someone interacts with our ad but conversion happen after days. So here we are selecting the maximum time after an ad interaction. 

View-through conversion window

Here we can select the maximum time, After a person views our ad 

Attribution Model

We can choose the Last Click – 

Now after continue we will be redirect for the Tag Code.

Here we can do it with yourself. Or you can mail it to your developer.

Code will be place head section of the thank you page. Now you have done all the steps.

I will tell you about conversion tracking for eCommerce in our next blog.

Tracking sales in Adword account

How to Set Up Search Network Campaign Setting Step By Step