96. Amy, a
new account manager at Bobs agency, will be working with three specific
accounts underneath a My Client Center (MCC) account. Which is the best way for
Bob to limit her access to only those accounts?
A) Combine the campaigns from each account
into a single AdWords account. Grant Amy access to that single account so she
can manage all campaigns from one place.
B) Invite Amy as a read-only user on the MCC
level, so she can view reports for the accounts she needs to see
C) Create a new MCC account linked to the
original MCC account, and then move the three accounts into that MCC. Grant Amy
access ot that sub-MCC only.
D) Set up a direct login emails to each of the
three accounts, so Amy will log in to each account individually without gaining
access to the other accounts linked to the MCC
Answer:
Invite Amy as a read-only user on the MCC level, so she can view reports for
the accounts she needs to see
97. Data
shows the audience for a client's running shoe store is women ages 35 to 50.
How can you optimize this client's Display Network campaign based on your
research?
A) Use frequency capping to limit thenumber of
times men ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and
experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show
ads to people in this audience
D) Set up a remarketing list to show ads to
women who have previously visited your client's website
Answer: Add
demographic and age targeting to show ads to people in this audience
98. Your
client wants to increase the number of people visiting his website. When
analyzing the data for Search campaign, which metric do you most want to
improve?
A) Clickthrough rate (CTR)
B) Converted clicks
C) Impressions
D) Conversion rate
Answer:
Clickthrough rate (CTR)
99. When
setting up a Search Network campaign for a client, you want to maximize the
number of clicks her ads can get. Which bidding strategy should you use to
achieve this goal?
A) Maximize Clicks
B) Cost-per-thousand impressions (CPM)
C) Manual cost-per-click (CPC)
D) Cost-per-acquisition (CPA)Cost-per-thousand
impressions (CPM)
Answer:
Maximize Clicks
100. Your
client wants to improve her ad position. What would you recommend?
A) Improve the ad quality and increase bid
amount
B) Add more keywords and increase daily budget
C) Improve Quality Score and decrease bid
amount
D) Make the ad headline longer and more
descriptive
Answer:
Improve the ad quality and increase bid amount
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