Today I am sharing that how can
you run click to call ads on Instagram & Facebook.
So it is very easy if you have an experience on social paid ads.
If your Instagram page connect with Facebook ad manager then you
don't need to login your Instagram account. Then you can run ads on Instagram
from Facebook ad manager. You can manage your Instagram ads from Facebook ad
manager.
I have more than 2+ years experience in Paid ads. There is only
one objective or ads. Which is run by Instagram. If you want to increase
followers on Instagram, It will be run by Instagram or from mobile device. You
can run ads of followers.
So let's talk about call to click ads on Instagram or Facebook.
Firstly just log into your ad manager account.
Now Go to ad manager - Click on the create campaign
Now click on Reach Audience
-
All the steps are same as you have already done.
Mention your campaign name - Here you have also an option for
split testing. If you want to do split testing then you can do it.
Here you can test on Creatives, Audiences, Placement &
Delivery optimization.
It's an optional, If you don't want to do it then you can ignore
it & click on continue button.
Now Here you will set your ads set here, It is same as other
objectives. I think I don't need to explain about it.
In Ad Set - Choose your Facebook page, Create
your audience, Set your budget & Select your placement
Let me tell you, What we do in Ad Sets
In Ad Sets - We work on our audience that where our ads should be
visible.
Now our next step is Ad - Here we select our creatives or video
& Content.
Above, You can see the option
of Call Now button & also in creatives. Your ad will be
visible of your selected audience. If someone click on call now button then It
will be redirect for Call.
It will be detect your phone number automatically from your
Facebook page. So you don't need to mention your number manually.
Now fill all the requirements after that click on continue
button.
You have created your campaigns but still some steps are pending.
So lets talk about what is pending.
Now You have to edit in your Ad sets -
Here you will be choose on mobile device not desktop. Because
customers can you call from only mobile device.
In above snapshot, You can see
the Device option here you have to choose only mobile device.
In placement option you can choose, Where do you want to run your
ads. Now click to call campaign has been completed.
But there is one negative point of click to call ads.We can't
track the calls. Here we can see the click reports that how many click we got
on click to call button.
I am sharing, Where you can see this option
Click on column, Here you will be find an option of engagement -
Click on it
Here you can see clicks report.
Conversion Tracking In Google Adwords
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