Q 21 - If you’re
using remarketing to reach people who’ve used your mobile app, they see your
ads:
a)
while browsing and using Google Maps
b)
each time they re-use your mobile app
c)
when they enter search terms for products like yours on a mobile
device
d)
while using other mobile apps on the same mobile or tablet
device
a) while using other mobile apps on
the same mobile or tablet device
Q
22 - Which is a benefit of using a Lightbox ad?
a)
You can run it on both the Search and Display Networks
b)
You can use any Display Network targeting method
c)
There’s no cost for engagement with the ad
d)
You can be charged only for click-throughs
b) You can use any Display Network
targeting method
Q
23 - You have a friend who has a small business, and she wants to manage
her own AdWords campaign. She has no experience with AdWords and would like to
experiment with different options. Which campaign type would you recommend to
start?
a)
Search Network only
b)
Search Network with Display Select
c)
Display Network with Search Select
d)
Display Network only
b) Search Network with Display
Select
Q 24 - Your client Kevin works for a retailer
that sells eco-friendly products. He wants to attract an audience with an
established interest in his message. What type of targeting would you
recommend?
a)
Demographic targeting
b)
Contextual product targeting
c)
The “Green Living Enthusiasts” affinity audience
d)
Gender targeting
c) The “Green Living Enthusiasts”
affinity audience
Q 25 - On the Display Network, enhanced
cost-per-click (ECPC) automatically:
a)
sets bids to help you get as many conversions as possible
b)
adjusts your manual bid up or down based on each click’s
likelihood to result in a conversion
c)
sets bids to maximize your conversion value while trying to
reach an average return on ad spend
d)
sets bids to help you get the most clicks within your target
spend amount
d) sets bids to help you get the
most clicks within your target spend amount
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