Q 26 - Your client has a
Mexican restaurant and wants to increase brand awareness in the local
community. What type of ad would you create to help reach your client’s goal?
a)
A text ad with a call extension on the Search Network
b)
An interactive Lightbox display ad on the Display Network that’s
focused on the restaurant’s most popular menu items
c)
A text ad with keywords describing the most popular menu items,
like “fish tacos” on the Search Network
d)
An image ad featuring a drawing of the restaurant on the Display
Network
Q 27 - In order to use remarketing with Google
Analytics, you need to:
a)
have a goal conversion rate of 20%
b)
have your Google Analytics and AdWords accounts linked
c)
have at least one active AdWords account
d)
have a goal conversion rate of 30%
Q 28 - Which targeting method allows an advertiser
to reach people who have previously visited their website by showing them
relevant ads when they visit other placements on the Google Display Network?
a)
Interest category
b)
Remarketing
c)
Topic
d)
Placement
b) Remarketing
Q 29 - Your client Ali has a car dealership. She wants to
reach people who are actively researching electric cars and ready to buy one.
Which type of targeting would you recommend?
a)
Demographic targeting
b)
A broad affinity audience
c)
In-market audiences
d)
Dynamic remarketing
Q 30 - When creating
a display ad, Ad gallery lets you:
a)
automatically create a display ad from existing ad text
b)
extend a Display campaign’s reach to Google search partners
c)
choose from existing design templates
d)
automatically adjust image content based on campaign performance
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