Q 31 - A Ready Lightbox ad can contain:
a)
a video and images
b)
adult-oriented content
c)
a 3-D game
d)
just text with no image
a) a video and images
Q 32 : In-market audience targeting consists of
people:
a)
who are currently researching options and actively considering
buying a product or service like yours
b)
who are in your overall target demographic group
c)
whom you’ve reached through remarketing
d)
who are interacting with contextually relevant content
Q 33 : Your client Christina wants to drive
traffic to her site. She has return-on-investment goals and is already using
AdWords conversion tracking. Which bidding strategy would you recommend?
a)
Cost-per-view (CPV)
b)
Target return on ad spend (ROAS)
c)
Viewable cost-per-thousand impressions (vCPM)
d)
Cost-per-day (CPD)
b) Target return on ad spend (ROAS)
Q 34 : An advertiser who’s had success with text
ads on the Display Network wants to start using rich media ads. Why should she
consider using Ad gallery compared with other tools?
a)
Ad gallery lets advertisers include as much text as the advertiser
thinks is needed
b)
Ads built with Ad gallery tend to have lower cost-per-click (CPC)
than ads built with other tools
c)
Ad gallery lets advertisers easily create and change ad text
d)
Ad gallery’s template ensure that ads blend into the color scheme
of any website
Q 35 : A custom
Lightbox ad must have a format hosted in:
a)
DoubleClick Studio
b)
AdWords
c)
DoubleClick Campaign Manager
d)
DoubleClick Studio or AdWords
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