Monday 11 September 2017

Google Adword Display Fundamental Exam Question & Answer - 30



Q 56 : The dynamic remarketing tag collects data such as:

a)       affinity group characteristics
b)       types of pages viewed
c)       number of code snippets
d)       business ID numbers of visitors

b)  types of pages viewed

Q 57 : An ad’s Quality Score on the Google the Display Network will affect:

a)       the Quality Scores for the keywords in that ad group
b)       the Quality Score for the same ad on Google and the Google Search Network
c)       The Display Network partners on which the ad is eligible to show
d)       whether an ad is eligible to enter the ad auction

d) whether an ad is eligible to enter the ad auction

Q 58 : Targeting by topic is a good strategy if your client wants to:

a)       drive sales on his website
b)       reach a specific audience
c)       control where his ads appear on the Display Network
d)       actively manage his budget because he has strict cost-per-acquisition goals

c) control where his ads appear on the Display Network 

Q 59 : What’s a best practice for creating an effective ad with Ad gallery?

a)       Create only one ad size for each distinct image
b)       Use a color scheme that complements your image and brand
c)       Choose one template and use it for all ads
d)       Use the same color for the foreground and background of the ad

b) Use a color scheme that complements your image and brand

Q 60 : Which is a method for evaluating performance of engagement ads created with the Ad gallery?

a)       Funnel Visualization report
b)       AdSense reports in Google Analytics
c)       Transaction rate
d)       Mouseover Rate

d)  Mouseover Rate

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