Q -
6 You might choose to use preferred layouts for dynamic display ads if
your client:
a)
wants to choose the features but not the layouts
b)
doesn’t care if AdWords chooses the layouts and features
c)
wants to choose the layouts but not the features
d)
wants to choose the layouts and features
a) wants to choose the
layouts and features
Q -
7 Your client wants to reach new parents with ads for organic baby food.
What kind of targeting would you recommend?
a)
In-market audiences using the “Infant & Toddler
Feeding/Toddler Meals” category
b)
Managed placements
c)
Similar audiences
d)
Dynamic remarketing
a) In-market audiences using the “Infant &
Toddler Feeding/Toddler Meals” category
Q -
8 Viewable cost-per-thousand impressions (vCPM):
a)
applies to all ads that appear in Google Search and on the
Display Network
b)
lets you pay only for the impressions that become viewable
c)
lets you bid based on AdWords’ projected views of your ad
d)
counts an ad as “viewable” when 75% of it is visible on the
screen for 5 seconds or more
b) lets you pay only for the impressions that
become viewable
Q -
9 Which tool works best to help advertisers automatically find and bid on
relevant placements?
a)
Targeting optimization
b)
Keyword Planner
c)
Display Planner
d)
Conversion Optimizer
c) Display Planner
Q -
10 An advertiser using viewable cost-per-thousand impressions (vCPM)
bidding wants to maximize exposure on a specific set of sites selected for a
new campaign. Which is a best practice when setting up the campaign?
a)
Create a campaign for each website
b)
Set bids at the ad group or campaign level
c)
Choose websites that represent a variety of themes
d)
Set bids on individual placements
d) Set bids on individual placements
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