Q - 11 To raise awareness
of what you’re advertising without limiting who might see your ads, you should:
a)
add multiple targeting methods and use the “Target and bid”
setting
b)
set a topic bid adjustment to show your ads on multiple pages
about a specific topic
c)
set a mobile bid adjustment to reach more customers on mobile
devices
d)
add multiple targeting methods and use the “Bid only” setting
a) add multiple targeting methods and use the “Bid only” setting
Q -
12 If you’re considering a Display Network campaign and want to estimate
the reach of different targeting options, you’d use:
a)
Keyword Planner
b)
Google Analytics
c)
Ad Preview and Diagnosis
d)
Display Planner
d) Display Planner
Q
- 13 Haley’s client wants to drive sales of her new cookboook that’s about
gluten-free desserts. If Hayley sets up a Display Network campaign that targets
potential customers using keywords and topics and the “Target and bid” setting,
her client’s ads can show when:
a)
only the keywords match
b)
only the topics match
c)
the keywords and bid match
d)
the keywords and topics match
d) the keywords and topics match
Q -
14 Which of these metrics is typically most important in measuring a direct
response advertiser’s performance on the Google Display Network?
a)
Clicks
b)
Impressions
c)
Conversions
d)
Cilckthrough Rate (CTR)
c) Conversions
Q -
15 When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding
clicks on his own display ad, Quality Score:
a)
is not affected because the click is automatically filtered out
by Google’s invalid click technology
b)
improves for that placement because the vCPM bid decreases
c)
improves for that placement because the clickthrough rate (CTR)
increases
d)
is not affected because clickthrough rate (CTR) is not a factor
with vCPM bidding
a) is not affected because the
click is automatically filtered out by Google’s invalid click technology
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