Google Adword Ad Rotation Setting (Which one you should use )

Today I am sharing my experience through my blogging. When and why You should change your adword ad rotation type

Right now I am running  a campaign for the Client of ICRI & I am using ecpc bid strategy with cpc. It provide more conversion as compare to only using CPC. 

Ad Rotation Setting is Rotate Evenly. Please once use it and give me feedback regarding this.

See the Conversion rate in Below Image

Firstly we should know about Ad Rotation

Ad rotation is campaign setting in adword account. It will automatically rotate ads according to your choice on the search and the display network.

In this blog, we are going to explain you the different type of ad rotation setting and will tell you which one setting be the best for the campaign strategy.

-      I think you already know about adword ad rotation new update

Now optimize will show you at the replace of “Optimize of Clicks” or “Optimize for Conversion”.

“Rotate evenly” option may be removed replace of use “optimize”. 

There is a good news from adword side 

Now we can use “Ad Rotation Setting” Campaign level or Adword Level.

Optimize 

  

On which parameter adword will optimize your ad. Just Explaining You  

 

    a)     Device

    b)    Physical Location & Location Intent

    c)     Time of Day

    d)    Remarketing Lists

    e)     Ad Characteristics

    f)      Language

    g)     Browser & Operating System

    h)    Demographics

    i)       Keywords & Search Query

    j)       Search Network Partner

   k)     Web Placement

l  l)       Site behavior

   m)  Product Attributes

Optimize for Clicks 

Now most changes that it will be discontinue

But Don’t Worry I explain you that what it means. If we use this in ad rotation setting.

It is clear from there name “optimize for clicks”

In this setting adword optimize our ads to provide more clicks based on the past click through rates (CTR)  . We mostly use it in video campaign or in display campaign.

Optimize For Conversion 

This option is removed soon from Adwords, We can use it bid strategy “Maximize Conversion” instead of “Optimize for Conversion”

In Optimization for Conversion setting adword show the best performing ads to the user Which one provide the more conversion.

the optimize for conversions setting may be we receiving fewer clicks as compare to other ad rotation setting.

If you are not tracking the conversion then ads will rotate “Optimize for clicks” data.

Rotate Indefinitely

In this Setting adwords run our ad equal number of auction . In this setting we can check which one our ad is performing best.

Rotate evenly

In this setting adwords run our ad 90 days without optimize ad for clicks or conversion. If we are using conversion based bidding strategy such as Target CPA bidding, Enhance CPC , OR Target ROAS. It will be work for optimize for conversion otherwise it will be work for optimize for Clicks.

Note: GDN Target CPA Campaigns this rotation setting is not supported.

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