Wednesday 30 August 2017

Google Adword Fundamental Question And Answer 27



131. Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

 A) "Display Network only - All features"
 B) "Display Network only - Remarketing"
 C) "Search Network with Display Select - All features"
 D) "Search Network only - All features"

Answer: "Search Network with Display Select - All features"

132. How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

 A) CPC bids are effectively coverted to CPM bids
 B) CPM bids are effectively coverted to CPC bids
 C) Ads using CPC bids are not allowed to compete on the Display Network
 D) CPC and CPM bids only compete against bids of the same type

Answer: CPC bids are effectively coverted to CPM bids

133. Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:

 A) they perceive her products
 B) likely they are to become a regular customer
 C) they interact with her website
 D) likely they are to click her ads

Answer: they interact with her website

134. Which of the following items is not a component of Quality Score?

 A) Landing page experience
 B) Maximum cost-per-click (max. CPC) bid
 C) Ad relevance
 D) Expected clickthrough rate (CTR)

Answer: Maximum cost-per-click (max. CPC) bid

135. Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?

 A) Create a campaign with ads and keywords written in French
 B) Create a campaign targeting Paris and languages other than French
 C) Create a campaign targeting French and regions other than Paris
 D) Create a keyword list with the exact match keyword "Paris" and negative keyword "France"

Answer: Create a campaign targeting Paris and languages other than French

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