131. Donna
sells t-shirts featuring vintage album covers. She wants people searching for
unusual t-shirts to find her website, but she also thinks people interested in
music might make a purchase. What campaign type would you recommend?
A) "Display Network only - All
features"
B) "Display Network only -
Remarketing"
C) "Search Network with Display Select -
All features"
D) "Search Network only - All
features"
Answer:
"Search Network with Display Select - All features"
132. How do
cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads
on the Google Display Network?
A) CPC bids are effectively coverted to CPM
bids
B) CPM bids are effectively coverted to CPC
bids
C) Ads using CPC bids are not allowed to
compete on the Display Network
D) CPC and CPM bids only compete against bids
of the same type
Answer: CPC
bids are effectively coverted to CPM bids
133. Google
Analytics can help you learn more about the behavior of your client's customers
because it shows you how:
A) they perceive her products
B) likely they are to become a regular
customer
C) they interact with her website
D) likely they are to click her ads
Answer: they
interact with her website
134. Which
of the following items is not a component of Quality Score?
A) Landing page experience
B) Maximum cost-per-click (max. CPC) bid
C) Ad relevance
D) Expected clickthrough rate (CTR)
Answer:
Maximum cost-per-click (max. CPC) bid
135. Your
travel agency client is running a very targeted campaign to reach people who
are visiting Paris on vacation and don't live in France. What would be an
effective way to target this client's customers?
A) Create a campaign with ads and keywords
written in French
B) Create a campaign targeting Paris and
languages other than French
C) Create a campaign targeting French and
regions other than Paris
D) Create a keyword list with the exact match
keyword "Paris" and negative keyword "France"
Answer:
Create a campaign targeting Paris and languages other than French
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