136. Your
client's campaign is consistently meeting its average daily budget. What should
you do to maximize your client's budget throughout all hours of the day?
A) Increase the maximum cost-per-click (CPC)
bid
B) Change the ad delivery method from
"Accelerated" to "Standard"
C) Lower the daily budget amount
D) Pause the campaign to stop showing ads and
accruing costs
Answer:
Change the ad delivery method from "Accelerated" to
"Standard"
137. A
client that owns a fine-dining restaurant in London wants to get more phone
calls from people researching places to eat on their mobile phones. How should
you optimize this client's campaign to help achieve their goal?
A) Include a phone number in the client's ad's
headlines and monitor performance with the mobile clicks-to-call segment
B) Include a phone number in the client's ad's
headline and monitor performance with the top vs. other segment
C) Add call extensions to the client's ads and
monitor performance with the top vs. other segment
D) Add call extensions to the client's ads and
monitor performance with the mobile clicks-to-call segment
Answer: Add
call extensions to the client's ads and monitor performance with the mobile
clicks-to-call segment
138. In
order to appeal to customers on mobile devices, it's important to:
A) Send users to a video-based landing page
B) Send users to a mobile-friendly landing
page
C) Avoid using ad extensions
D) include your phone number as your display
URL
Answer: Send
users to a mobile-friendly landing page
139. Cliff
just started working with a client who has a very disorganized AdWords account.
What's an effective way for him to begin restructuring his client's account?
A) Create multiple campaigns, each with a set
of related keywords
B) Create campaigns based on the structure of
his client's website
C) Create one campaign with a broad selection
of keywords
D) Create one campaign for all the products
his client offers
Answer:
Create campaigns based on the structure of his client's website
140. When
choosing a maximum cost-per-click (max. CPC) bid, you should consider the
amount that you make from a purchase because you want to set a bid amount
that's:
A) based on how much your product is worth
B) 50% of how much your product is worth
C) the same amount as the profit generated by
your product
D) the same amount as the revenue generated by
your product
Answer:
based on how much your product is worth
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