Remarketing List Update In Google Ads

I Guess all of you know about the new update in Re-marketing. 

If you are not aware of it then I will tell you. 

First we were targeting re-marketing list normally. We choose the list then connect it into our campaigns. Or we were also running the campaign of re-marketing separately.

Now we connect the re-marketing list into audience . 

The option you will get, left hand side below the keywords. 

When you add the audience then you will find Targeting & Observation option here. 

First let discuss about, What is difference between Targeting  & Observation

When you choose the Targeting that means your ads will be visible only those people. Which is include in re-marketing list.

When you choose the Observation option that means your ads will be visible who is include in re-marketing list or also other users. 

Here you can see two more option to target your ads. 

One is Ideas & second one is Browse

In Idea - You have option to choose category.

Browse - You have an option to opt affiliate Audience or In-Market Audience.

First we don't have an option to opt this. But now it is available you can use it in your campaigns. 

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