Type of Search Ads In Google Ads

Today, We are going to discuss about Type of Google Search Ads & How many ads should we create in single Ad Group according to Google Ads Policy. 

As you know everyone knows about the normal text ads in Google Ads. But In this blog we will talk about advance level. 

First let me tell you, We should create 3 ads in a single ad group. 2 will be the normal text ad & 1 will be responsive. I know everyone knows about it. What's the new in it. 

Everyone doing it on daily basic.

So now let me tell you the some advance - 

We have an option to create DKI Ad, If function Ad & Customizer Ad.

Above, I mentioned some Ad type that can be use in our campaigns for better performance. 

Note: Everyone knows about normal text ad but few are know that 3 headline not always visible. When our ad appears. Its totally depend on auction. 

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Let's talk about some advance tricks - 

DKI - Dynamic Keyword Insertion 

What is DKI Ad copy & It use

If Someone searches then our headline will be automatically change but search term should be in 30 Characters. Then only headline will be change otherwise it would be visible same as we mention in headline. 

Ad Customizer - 

If I want to say in single word then it's result amazing. 

We create an ad then after some time. We need to change something in it. Client say you need to change in your ad copy. If we change into our ad copy then our historical data also will be delete.

So what is the solution for it 

Can we change our ad copy without delete historical data ? 

What would be our answer?

My answer is yes! We can change our ad copy without historical data. 

So let me tell you. How can be it is possible. 

First we will create an ad into excel file. We save it into comma delimited format. Only then it will work otherwise not

So In Google ads - Tools - Business data - +Business data 

Here we upload our excel file & Use it in creating ads. Now if we required some changes in our ads then we will change it only in business data. Here in ads changes automatically happen. 

Use of it - We can change our ad text without losing historical data. 

If Function Ad

If you want to show your ad different on mobile device or computer device only then we use it. 

It's a simple to use, Here we mentioned different text on mobile or as it as on computer. 

Google Adword Expert
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