Google Adword Fundamental Question And Answer 37

181. Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

 A) Reach and frequency data

 B) Cost-per-thousand-impressions (CPM) bidding

 C) Call extensions

 D) Placement targeting

Answer: Call extensions

182. What's a reason to use the "Search Network with Display Select" campaign type?

 A) Your ads only show on the first page search results

 B) You can pick the exact websites where you want your ad to show

 C) You can use one budget to advertise on the Search Network and Display Network

 D) Your video ads can run on the Search Network

Answer: You can pick the exact websites where you want your ad to show

183. Tony travels frequently. He needs to be able to make changes to his AdWords account while he's offline, so he downloads AdWords Editor. Using AdWords Editor, Tony

can do all of the following except:

 A) Undo and redo multiple changes while editing his campaigns

 B) Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign

 C) Mange, edit, and view multiple accounts at the same time

 D) Copy or move items between ad groups and campaigns

Answer: Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign

184. When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll

want to use:

 A) Negative match keywords

 B) Broad match keywords

 C) Exact match keywords

 D) Phrase match keywords

Answer: Exact match keywords

185. One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the

AdWords system works?

 A) AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results

 B) Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies

 C) To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4

 D) Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than 

Answer: Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more 

186. You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure 

return on investment (ROI) for this campaign?

 A) How much you've spent on the campaign compared to the value of leads generated

 B) You can't calculate return on investment for campaigns that are focused on online leads

 C) The percentage of budget spent compared to how many forms were completed

 D) The number of clicks your ad received divided by the number of times it showed

Answer: How much you've spent on the campaign compared to the value of leads generated

187. Which is a benefit of advertising online?

 A) Reach people who are likely interested in what you're advertising

 B) Automatically collect information about potential customers

 C) Increase your position in organic search results

 D) Make money by showing ads on your website

Answer : Reach people who are likely interested in what you're advertising

 

Google Adword Fundamental Question And Answer 36

176. Clyde wants to raise the profile of his dance school. A "Display Network only" campaign can help him:

 A) show ads when someone searches for dance classes

 B) match his ad text to what people are searching

 C) pick the most popular keywords for his campaign

 D) show ads on dance websites and YouTube videos

Answer: show ads on dance websites and YouTube videos

177.Why should you link your client's AdWords account to Google's Webmaster Tools?

 A) See how your ads performed when triggered by actual searches

 B) See how often your ads rank higher in search results than those of other advertisers

 C) See if people reach your client's website via ads or organic search results

 D) See which campaigns have the biggest changes in clicks, costs, and conversions

Answer: See if people reach your client's website via ads or organic search results

178.Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this

client?

 A) Use a location bid adjustment to increase bids for customers in Tokyo

 B) Create a separate ad group to target ads and bids for Tokyo

 C) Use the user location view to understand if people who click your ads are located in Tokyo

 D) Refine where your ads show by adding the keyword "Tokyo"

Answer: Use a location bid adjustment to increase bids for customers in Tokyo

179. Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

 A) Cost-per-view (CPV)

 B) Cost-per-thousand-impressions (CPM)

 C) Cost-per-click (CPC)

 D) Cost-per-acquisition (CPA)

Answer: Cost-per-acquisition (CPA)

180. Your client wants to show ads to people who've visited her website before. Which Adwords feature would you recommend she use?

 A) Dynamic Search Ads

 B) Ecommerce tracking

 C) Remarketing

 D) Conversion tracking

Answer: Remarketing

Google Adword Fundamental Question And Answer 35

171. Which statistic indicates how often a click has led to a conversion?

 A) Cost-per-conversion

 B) Clickthrough rate (CTR)

 C) Conversion rate

 D) Converted clicks

Answer: Conversion rate

172. Each campaign in your AdWords account should have a single:

 A) maximum cost-per-click (max. CPC) bid

 B) landing page

 C) business goal

 D) ad group

Answer: business goal

173. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand

 A) Increase the daily budget and add text ads with clear call-to-actions like "Buy now"

 B) Use a balanced combination of broad-, exact-, and phrase-matched keywords

 C) Add display ads and affinity audiences targeting people interested in green living and beauty

 D) Target large metropolitan areas where people are more likely to encounter her product

Answer: Add display ads and affinity audiences targeting people interested in green living and beauty

174. Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

 A) Make sure the landing page is closely related to the ad

 B) Increase the average daily budget for the campaign

 C) Broaden the list of keywords to reach more potential customers

 D) Increase the cost-per-click (CPC) bid for low-performing keywords

Answer: Make sure the landing page is closely related to the ad

175. What is the benefit of having multiple ads in an ad group?

 A) AdWords will automatically match each ad to the keywords it's most relevant to

 B) Ads are only eligible to show ad extensions if there are more than one ad in that group

 C) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group

 D) AdWords will automatically rotate your ads and show the best performing ones more often

Answer: AdWords will automatically rotate your ads and show the best performing ones more often

Google Adword Fundamental Question And Answer 34

166. Conversion Optimizer can help drive conversions by using your conversion history and:

 A) cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

 B) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely

 C) cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

 D) cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Answer: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

167. Target CPA bidding can help drive conversions by using your conversion history and:

 A) cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

 B) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely

 C) cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

 D) cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Answer: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

168. Your new client's AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?

 A) Create new ad groups with several keyword match types

 B) Create new ad groups with with related keywords grouped together

 C) Remove half of the keywords from the ad group

 D) Create one ad group for every five keywords

Answer:  Create new ad groups with with related keywords grouped together

169. Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

 A) A page with information on instrument rentals and a contact form

 B) His homepage, with links to instrument sales, rentals, and music lessons

 C) A page with information on music lessons and a contact form

 D) A page with a wide selection of instruments for sale

Answer: A page with information on instrument rentals and a contact form

170. Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query "Hawaii vacations." What does this mean?

 A) Karen's ads often show below her organic results for the search query

 B) People who see Karen's site in relevant organic search results often click through to her site

 C) Karen's ads don?t often show for the search query

 D) Karen's average organic position is higher than other advertisers', but her average ad position is lower than other advertisers'

Answer: People who see Karen's site in relevant organic search results often click through to her site