171. Which
statistic indicates how often a click has led to a conversion?
A) Cost-per-conversion
B) Clickthrough rate (CTR)
C) Conversion rate
D) Converted clicks
Answer:
Conversion rate
172. Each
campaign in your AdWords account should have a single:
A) maximum cost-per-click (max. CPC) bid
B) landing page
C) business goal
D) ad group
Answer:
business goal
173. What
changes can you make to the Display Network campaign of a client who wants to
drive awareness of her natural beauty brand
A) Increase the daily budget and add text ads
with clear call-to-actions like "Buy now"
B) Use a balanced combination of broad-,
exact-, and phrase-matched keywords
C) Add display ads and affinity audiences
targeting people interested in green living and beauty
D) Target large metropolitan areas where
people are more likely to encounter her product
Answer: Add
display ads and affinity audiences targeting people interested in green living
and beauty
174. Your
client's campaign is getting a lot of clicks, but the conversion rate is low.
Which approach could help improve your client's conversion rate?
A) Make sure the landing page is closely
related to the ad
B) Increase the average daily budget for the
campaign
C) Broaden the list of keywords to reach more
potential customers
D) Increase the cost-per-click (CPC) bid for
low-performing keywords
Answer: Make
sure the landing page is closely related to the ad
175. What is
the benefit of having multiple ads in an ad group?
A) AdWords will automatically match each ad to
the keywords it's most relevant to
B) Ads are only eligible to show ad extensions
if there are more than one ad in that group
C) Ads are only eligible to show at the top of
the page if there are more than one ad in that ad group
D) AdWords will automatically rotate your ads
and show the best performing ones more often
Answer:
AdWords will automatically rotate your ads and show the best performing ones
more often
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