166.
Conversion Optimizer can help drive conversions by using your conversion
history and:
A) cost-per-acquisition (CPA) goals to show
the optimal ad when a conversion is more likely
B) cost-per-click (CPC) goals to show the
optimal ad when a conversion is more likely
C) cost-per-acquisition (CPA) goals to raise
your bid when a conversion is more likely
D) cost-per-click (CPC) goals to raise your
bid when a conversion is more likely
Answer:
cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is
more likely
167. Target
CPA bidding can help drive conversions by using your conversion history and:
A) cost-per-acquisition (CPA) goals to show
the optimal ad when a conversion is more likely
B) cost-per-click (CPC) goals to show the
optimal ad when a conversion is more likely
C) cost-per-acquisition (CPA) goals to raise
your bid when a conversion is more likely
D) cost-per-click (CPC) goals to raise your
bid when a conversion is more likely
Answer:
cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is
more likely
168. Your
new client's AdWords account has one campaign with one ad group that contains a
list of hundreds of keywords. Which best practice should you follow when
re-organizing this client's keywords?
A) Create new ad groups with several keyword
match types
B) Create new ad groups with with related
keywords grouped together
C) Remove half of the keywords from the ad
group
D) Create one ad group for every five keywords
Answer: Create new ad groups with with related
keywords grouped together
169. Caleb
owns a music store and is creating an ad group for musical instrument rentals.
What would be the most appropriate landing page for his ad?
A) A page with information on instrument
rentals and a contact form
B) His homepage, with links to instrument sales,
rentals, and music lessons
C) A page with information on music lessons
and a contact form
D) A page with a wide selection of instruments
for sale
Answer: A
page with information on instrument rentals and a contact form
170. Using
the paid & organic report for her travel website, Karen noticed a
relatively high organic clicks/query rate for the search query "Hawaii
vacations." What does this mean?
A) Karen's ads often show below her organic
results for the search query
B) People who see Karen's site in relevant
organic search results often click through to her site
C) Karen's ads don?t often show for the search
query
D) Karen's average organic position is higher
than other advertisers', but her average ad position is lower than other
advertisers'
Answer:
People who see Karen's site in relevant organic search results often click
through to her site
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