Google Adword Fundamental Question And Answer 33

161. You can use audience targeting to show your ads to:

 A) specific websites, based on specific interests

 B) groups of websites, based on specific interests

 C) specific groups of people, based on their interests

 D) specific groups of people, based on their location

Answer: specific groups of people, based on their interests

162. When someone clicks your ad, the actual amount you're charged will be:

 A) The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater

 B) The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater

 C) The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater

 D) The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

Answer: The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

163. What's one of the main benefits of using ad extensions?

 A) Extensions increase your reach by showing your ad on more advertising networks

 B) Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent

 C) Extensions provide additional information to make your ads more relevant to customers

 D) Extensions are automated so you don't have to create your ads

Answer: Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent

164. Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

 A) measures trends relating to the search terms people have used before seeing your ad

 B) focuses on getting customers to complete an online purchase

 C) shows you which ads lead to customer actions that have value for your business

 D) automatically gives you personal details about the people who convert

Answer: shows you which ads lead to customer actions that have value for your business

165. Which ad extension would you use for an advertiser who has a chain of restaurants?

 A) Seller ratings

 B) Location extensions

 C) Sitelink extensions

 D) Previous visits extensions

Answer: Location extensions