Q 41 : What’s needed to create a “Display Network” campaign
to start promoting an app in other apps and on mobile websites?
a) Prior placement of an ad
for the app on the Search Network
b) The serial number of the
promoted app
c) The app package name
(Android) and/or app ID (iOS) of the promoted app
d) The selection of at least
two mobile targeting options
c) The
app package name (Android) and/or app ID (iOS) of the promoted app
Q 42 : What can you do by creating a separate campaign that’s
targeted only to the Display Network?
a) Set a separate placement
bid at the ad group level
b) Exclude irrelevant
placements and categories
c) Set specific maximum
cost-per-click (CPC) bids for automatic placements
d) Allocate budget and
control spend more effectively across campaigns
d) Allocate budget and control spend more
effectively across campaigns
Q 43 : An advertiser selling airline tickets has designed an
image ad with drop-down menus for airport departure and arrival locations.
Rather than programming the menu to show airports, the advertiser wants a click
on the ad to go to his website. This ad will:
a) perform well on the
Display Network because it contains relevant information
b) perform poorly on the
Display Network because it will frustrate people
c) be resized on the Display
Network because it lacks animation elements
d) be disapproved because it
mimics a function the ad can’t perform
d) be disapproved
because it mimics a function the ad can’t perform
Q 44 : Your client who sells sports shoes might choose to
target a custom affinity audience if he wants to:
a) reach men, women and
children of all ages who need any kind of athletic shoes
b) sell high-end running
shoes to competitive marathon runners
c) increase brand awareness
d) reach shoppers who are
ready to buy right away
b) sell high-end running shoes to competitive marathon runners
Q 45 : Which bidding type is only available for ads on the
Display Network?
a) Target
cost-per-acquisition (CPA)
b)
Viewable cost-per-thousand
impressions (vCPM)
c) Cost-per-view (CPV)
d) Maximize clicks
b) Viewable cost-per-thousand
impressions (vCPM)
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