Q 46 :
In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
a)
be opted in to the
Search Network
b)
be using viewable
cost-per-thousand impression (vCPM) bidding, with a certain number of viewable
impressions in the previous 30 days
c)
be opted in to the
Search Network and YouTube
d)
have
a certain number of conversions in the previous 30 days
d)
have
a certain number of conversions in the previous 30 days
Q 47 :
Advertisers using the Display Network can use the reporting table in the
Placements section of the Display tab to determine the:
a)
Internet Protocol (IP)
addresses of users who have seen their ad
b)
the
site URL where users have seen their ad
c)
the frequency at which
an ad is shown for a given user
d)
country of residence of
users who have seen their ad
b) the
site URL where users have seen their ad
Q 48 :
What functionality applies to HTML5 ads?
a)
They use interactive
content stored in containers and rendered in browsers
b)
They can’t be viewed on
mobile devices
c)
They’re
easy to update and don’t require plug-ins
d)
They’re easy to update
but require plug-ins
c) They’re
easy to update and don’t require plug-ins
Q 49 : An advertiser who sells coffee beans
has added the keyword ‘Java’ to an ad group. After two weeks, she runs a
Placement Performance Report and notices that the ad is showing up on websites
about JavaScript programming. What should the she do to avoid appearing on
these irrelevant sites?
a)
Add
negative keywords like “programming” or “Javascript”
b)
Add the negative keyword
‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
c)
Refine the ad text of
the ad so that it is clear that the advertiser is only selling Java coffee
d)
Only exclude the
irrelevant sites that do not directly mention Java coffee that are appearing in
the Placement Performance Report
a) Add
negative keywords like “programming” or “Javascript”
Q 50 :
When optimizing for the Display Network, a clear call-to-action (CTA) in the ad
text is important in order to:
a)
increase overall
impressions for the ad
b)
identify the traffic to
your website that was generated by AdWords ads
c)
improve the Quality
Score of the ad on all Google properties
d)
set
expectations for customers who are in various stages of the buying cycle
d)
set
expectations for customers who are in various stages of the buying cycle
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