Q 51 : Your client has a cupcake shop in a
hard-to-find alley in San Francisco. She’s advertising on the Display Network.
What’s the best way to help people find her?
a)
Add
a location extension to her ad
b)
Advertise on the Search
network as well as the Display Network
c)
Add a map showing her
location to her ads
d)
Prominently feature her
street address in bold text
a) Add
a location extension to her ad
Q 52 :
How does an extension work on a Display ad?
a)
It
adds extra information, like a location or phone number
b)
It extends the ad below
the fold
c)
It adds a testimonial
d)
It extends the length of
the ad placement
a)
It
adds extra information, like a location or phone number
Q 53 :
A direct response advertiser would like to promote a new line of non-stick
cookware that is being sold on an E-commerce site with a display ad. This
advertiser should choose a landing page for the ad that features:
a)
the
entire new line of non-stick cookware
b)
all non-stick cookware
sold on the site
c)
all cookware sold on the
site
d)
a specific pan within
the new line
c) the
entire new line of non-stick cookware
Q 54 :
An advertiser would benefit from using affinity audience targeting if they want
to reach people:
a)
regardless of their
particular interests
b)
who’ve already visited
their website
c)
with
a very specific interest, for example, avid marathon runners
d)
with a particular broad
interest, for example, sports fans
c) with
a very specific interest, for example, avid marathon runners
Q 55 :
Your client wants to place image and video ads on a wide variety of websites so
people will see them while browsing those sites. Which types of AdWords
campaign would be best for that?
a)
Display
Network only
b)
Search Network with
YouTube Select
c)
Search Network with
Display Select
d)
Search Network only
a) Display
Network only
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