How to Set Up Search Network Campaign Setting Step By Step

First Login Your Account - Go to Campaign Tab

Then Choose Search Network

Here you can see two option 

• Standard 

• All Features 

So What is the difference between the standard & all features

First we talk about Standard if we choose standard then in our campaign setting some targeting may be lost.

See below 

Now

All Features - If We choose all feature then we have many option to our targeting in campaign

See Below - 

You Cant see this option if you choose Standard option but in All Features you can see all options 

Network : 

Here we have option that choose or select include search partners site or not .  If we choose that option include search partners website. then our ads will show on google partner website like goole maps. 

Otherwise if we dont choose it then our ads only show on google. 

Devices 

When we setup our targeting then it will run all devices like mobile, desktop . 

But Running our ads then we can change it or we have option that we want to run our only mobile device or desktop also we can do bid adjustment according to result. 

Location

Its the Advance option of targeting if you want to run your ads only specific colony then you can find here through Post code. 

Location Option Advance

People in, searching for, who show interest in my targeted location

It means if i targeted delhi in our targeting location and someone search from mumbai my keyword then he can also show our ads if we choose it. because he is interested in our location 

Digital Marketing in delhi then our ads will be show. 

Example : Right now i am in mumbai and i am searching your keyword then it will show me. 

People in my targeted location

It is the best way of targeting . I always use it and also strongly recommend you that use this option. 

Eg: If we target delhi in our campaign then our ads only show who is searching my ads from delhi. it will not show if someone search another location. 

People Searching For my targeted location 

In this targeting the actual location is totally ignored. 

Bid Strategy 

Here we have option to choose which bid strategy will be best for us. Now flexible bid strategy we can choose at the campaign level. 

Now i am sharing my experience at the bidding suggestion. We should choose cpc bidding when we start a campaign because In starting we have to need some relevant clicks for better ctr. so here CPC is the best option.

Note : We can't use CPA bidding from day first. Because in google adword last update we have to need 30 conversion in last 30 days. If we have 30 conversion in last 30 days then we can use it. 

Here above We are seeing two term Bid & Budget

Budget : We can use it only campaign level. Which one we have pay every day when someone clicks on our ads. 

Bid : When someone click on our ads. then we willing to pay it adword. it deduct at the keyword level.

Next Step I will Share As Soon As Possible

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