156. Your
client noticed that his ad was disapproved for editorial reasons. Why is it
important for him to understand and abide by Google's advertising policies
A) AdWords policies can help web user
distinguish between ads and search results
B) AdWords policies can help ensure ads are
useful, varied, relevant, and safe for web users
C) AdWords policies can keep disapproved ads
and websites out of organic search results
D) AdWords policies can help keep ad costs low
and affordable for advertisers
Answer:
AdWords policies can help ensure ads are useful, varied, relevant, and safe for
web users
157. Your ad
can show on the Google Search Network when someone searches for terms that are
similar to your:
A) Keywords
B) Placements
C) Website
D) Ad text
Answer:
Keywords
158. You can
use Keyword Planner to identify:
A) the number of negative keywords you should
add
B) the amount of traffic potential keywords
you might get
C) which text ads are performing best based on
your keywords
D) webpages where your ad can appear based on
your keywords
Answer: the
amount of traffic potential keywords you might get
159. Anne-Marie's
business goal is to generate online sales of her handmade purses. Her AdWords
costs are $100 per week and she wants to know if her advertising investment is
paying off. What additional information do you need in order to calculate her
return on investment (ROI)?
A) Number of clicks on her ads and costs to
produce her purses
B) How many times her ads have been viewed and
clicked on
C) Number of clicks on her ads and revenue
they generated
D) Costs to produce her purses and revenue
generated from her ads
Answer: Costs to produce her purses and revenue
generated from her ads
160. You can
use Display Planner to:
A) see how other advertisers perform on
websites where you want your ad to appear
B) compare how your current Display Network
campaign could perform on websites you'd like to target
C) see ways to reach your target audience
based on your keywords, website, or interest categories
D) see which image and text ads are performing
best on the specific websites you're targeting
Answer: see
ways to reach your target audience based on your keywords, website, or interest
categories
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