Google Adword Fundamental Question And Answer 31

151. Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

 A) Create multiple ad groups that target different devices, and monitor the results

 B) Set up an experiment to test which device he should target

 C) Create multiple campaigns that target different devices, and monitor the results

 D) Segment his campaign statistics table by device

Answer: Segment his campaign statistics table by device

152. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

 A) create a different ad for each keyword

 B) create multiple ads for each keyword

 C) only create one ad that's relevant to all keywords

 D) create ads that are relevant to all keywords

Answer: create ads that are relevant to all keywords

153. When building a keyword list for a Display Network campaign, you should do which of the following:

 A) Use Display Campaign Optimizer to identify new keywords

 B) Only include exact match keywords

 C) Only use Keyword Planner to identify new keywords

 D) Include keywords that are related to the websites your customers visit

Answer: Include keywords that are related to the websites your customers visit

154. If you'd like your ads to show on certain sites across the Internet, you can add these websites as:

 A) Placements

 B) Audiences

 C) Keywords

 D) Topics

Answer: Placements

155. You would choose to advertise on the Google Display Network if you wanted to:

 A) show ads to people on non-Google search sites

 B) show ads on Google Maps

 C) show ads on websites related to your business

 D) show ads on Google Shopping

Answer: show ads on websites related to your business