Google Adword Fundamental Question And Answer 30

146. Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

 A) Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

 B) Use the top movers report which campaigns have seen the biggest change in clicks since last month

 C) Use the paid & organic report to show when his website appears in organic search, with no associated ads

 D) Use the Search term report to show which search terms lead to the most clicks on his ads

Answer: Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

147. What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

 A) Replace the existing landing page with the new one and compare this month's data to last month's

 B) Run a Campaign Experiment on the existing campaign that switches between both landing pages

 C) Create another ad group for the new landing page and compare the two ad groups

 D) Create another campaign for the new landing page and compare the two campaigns

Answer: Run a Campaign Experiment on the existing campaign that switches between both landing pages

148. Which is a benefit of advertising online with Google AdWords?

 A) Advertisers can choose how much they spend and only pay when someone clicks their ad

 B) Advertisers can choose how many times their ad should show during the day

 C) Advertisers pay the same amount every time someone clicks their ad

 D) Advertisers can pay to always show their ad above the organic search results

Answer: Advertisers can choose how much they spend and only pay when someone clicks their ad

149. A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

 A) Google's Search Network will help her target people who are more likely to download her app

 B) She can use keywords like "mobile app" to target people who are more likely to download her app

 C) Google's Display Network includes many mobile apps where she could show her ad

 D) She can use mobile app extensions to reach users in apps

Answer: Google's Display Network includes many mobile apps where she could show her ad

150. You sell video games and want people who play mobile gaming apps to know about your store. What's one benefit of promotion your products with a mobile apps campaign on the Display Network?

 A) It lets people who see your ad get directions to your store on Google Maps

 B) It allows you to show your ad on app categories that you choose

 C) It encourages people using mobile devices to install your app

 D) It directs people to your online store to purchase your products

Answer:  It allows you to show your ad on app categories that you choose