141. You
would choose to advertise on the Google Search Network if you wanted to:
A) reach customers browsing websites related
to your business
B) reach customers while they're searching for
your products or services
C) choose the types of websites where you want
your ads tos how
D) choose from a range of ad formats, like
video and image ads
Answer:
reach customers while they're searching for your products or services
142. An
advertiser should group their campaigns by:
A) type of product or service
B) number of keywords
C) maximum cost-per-click (CPC) bids
D) number of ad groups per campaign
Answer: type
of product or service
143. A
client who owns an online running shoe store wants to drive sales of a
particular model of women's running shoes. What keywords should you include in
this client's keyword list to help achieve their goal?
A) Specific terms about the benefits of
running
B) Specific terms about the shoe brand and
model your client is selling
C) Generic terms about running and running
shoes
D) Generic terms about different types of
women's shoes
Answer:
Specific terms about the shoe brand and model your client is selling
144. Laura
runs an online store with a large inventory of children's toys and games. Which
ad format would you use for Laura's campaign to reach people interested in
purchasing children's games?
A) App promotion ads
B) Product Listing Ads
C) Image ads
D) Sitelink extensions
Answer:
Product Listing Ads
145. When
creating a keyword list using broad match, why should you leave out
misspellings and plural forms of keywords?
A) AdWords only shows an ad for keywords with
proper spelling and plural forms
B) Your keyword list would be disapproved
based on Google's advertising policies
C) AdWords can automatically include these
variations for you
D) Broad match includes the exact words and
phrases a user searches for
Answer:
AdWords can automatically include these variations for you
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