Google Adword Fundamental Question And Answer 36

176. Clyde wants to raise the profile of his dance school. A "Display Network only" campaign can help him:

 A) show ads when someone searches for dance classes

 B) match his ad text to what people are searching

 C) pick the most popular keywords for his campaign

 D) show ads on dance websites and YouTube videos

Answer: show ads on dance websites and YouTube videos

177.Why should you link your client's AdWords account to Google's Webmaster Tools?

 A) See how your ads performed when triggered by actual searches

 B) See how often your ads rank higher in search results than those of other advertisers

 C) See if people reach your client's website via ads or organic search results

 D) See which campaigns have the biggest changes in clicks, costs, and conversions

Answer: See if people reach your client's website via ads or organic search results

178.Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this

client?

 A) Use a location bid adjustment to increase bids for customers in Tokyo

 B) Create a separate ad group to target ads and bids for Tokyo

 C) Use the user location view to understand if people who click your ads are located in Tokyo

 D) Refine where your ads show by adding the keyword "Tokyo"

Answer: Use a location bid adjustment to increase bids for customers in Tokyo

179. Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

 A) Cost-per-view (CPV)

 B) Cost-per-thousand-impressions (CPM)

 C) Cost-per-click (CPC)

 D) Cost-per-acquisition (CPA)

Answer: Cost-per-acquisition (CPA)

180. Your client wants to show ads to people who've visited her website before. Which Adwords feature would you recommend she use?

 A) Dynamic Search Ads

 B) Ecommerce tracking

 C) Remarketing

 D) Conversion tracking

Answer: Remarketing