Google Adword is an paid
programme launched by Google in 2000.
Main objective to google adword is to drive traffic on your
website from Google Property
An adword account we can create
10,000 Campaigns.
A Campaign we can create 20,000 Ad Groups.
An Ad Group we can create 50 text Ads.
An Adword account we can add 50 Lakh Keywords.
We can't change time zone, currency in a Adword Account.
We can't run ads of same website from two different adword account.
Google Property
Search Network
Your ads will display on google extension in search network. Ads
will appear on search engine result page.
Display Network
Your ads will appear on Google Partner website . All adsense
approve website are google partner website.
Video Network
Your ads will display on Youtube network and other video websites
Shopping Network ( Product Listing Ads )
Our ads will show on google shopping websites
Three levels on which Google
devided bid
Top of the page
Any bid on which your will appear at top four position. That bids
comes under top of the page bid
First Page Bid
Any bid on which your ads appear at the bottom of the page.
Below First Bid
Any bid on which your ads appear starting from second page
onwords.
Keyword Match Type
In Adword account we have four keyword option
Broad Match Modifier keyword match type
Broad Match keyword match type
Phrase keyword match type
Exact keyword match type
Last one is Negative keyword
We can also target a location according to Pin Code.
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