Google Adword Fundamental Question & Answer 11

51. Which is a benefit of Manager Defined Spend (MDS)?

 A) Automatic bidding adjustments for Conversion Optimizer users

 B) Control over managed account budgets for My Client Center (MCC) account-users

 C) Advanced permissions control for billing preferences in multi-user accounts

 D) Payment flexibility for accounts currently on prepay billing

Answer: Control over managed account budgets for My Client Center (MCC) account-users

52. A benefit of My Client Center (MCC) is the:

 A) increased Quality Score enjoyed on shared keywords

 B) dashboard that provides summaries of statistics for all client accounts

 C) ability to link multiple accounts with Google Analytics

 D) ability to edit campaign settings across multiple accounts simultaneously

Answer: dashboard that provides summaries of statistics for all client accounts

53. Which is a best practice for creating effective ad text?

 A) Use a home page for every URL

 B) Include prices, promotions, and exclusives

 C) Use the same ad text for every ad in the ad group

 D) Use multiple exclamation points to grab attention

Answer: Include prices, promotions, and exclusives

54. A My Client Center (MCC) account functions primarily as:

 A) a separate AdWords account with its own keywords and campaigns

 B) a dashboard that allows clients view-only access to AdWords reports

 C) an umbrella account that allows for access to individual accounts with a single log-in.

 D) a bid management system for AdWords clients managed by resellers and agencies

Answer: an umbrella account that allows for access to individual accounts with a single log-in.

55. An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

 A) determine the target return on investment (ROI) for a given ad group

 B) impact the time of day that the ads are eligible to show

 C) restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords

 D) impact search results and cost-per-click (CPC) on the Google Display Network

Answer: restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords