56. It is
important to identify special offers like "free shipping" before
building an AdWords campaign in order to:
A) choose effective CPC bids
B) secure an effective daily budget
C) create compelling ad text
D) choose effective language targeting
Answer:
create compelling ad text
57. The
Opportunities tab with AdWords can be used to:
A) Create and edit campaigns, ads, keywords,
and campaign settings
B) See an overview of how your campaigns are
performing
C) Find account reporting tools that will help
you manage your daily budget
D) Find keyword, bid, and budget ideas that
can help improve your campaign performance
Answer: Find
keyword, bid, and budget ideas that can help improve your campaign performance
58. A
bilingual user searches on Google.com (the Google U.S. domain) and has set
Spanish as the preferred Google interface language. In order to target this
particular user, which campaign language setting should an advertiser use?
A) Portuguese
B) Spanish
C) Bilingual
D) English
Answer:
Spanish
59. Why
should you avoid adding duplicate keywords across ad groups?
A) Identical keywords will compete against
each other, and because both ads may serve - it may increase your CPCs
B) None of these options are correct
C) Identical keywords are not allowed in
AdWords and your ads will be disapproved
D) Identical keywords compete against each
other, and the better-performing keyword triggers your ad.
Answer:
Identical keywords will compete against each other, and because both ads may
serve - it may increase your CPCs
60. Which
best describes keyword contextual targeting?
A) Ads are targeted to groups of websites
based on their site categories
B) Themes of selected placements determine
related websites where ads will appear
C) Ads are targeted only to websites related
to specific businesses
D) Themes of keywords are matched to relevant
content on websites where ads will appear
Answer:
Themes of keywords are matched to relevant content on websites where ads will
appear
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