61. An
advertiser adds negative keywords to an ad group within a search campaign. This
means that the ad will not show if the negative keywords:
A) also appear in the ad text
B) have low maximum cost-per-click (CPC) bids
C) appear in another campaign within the
account
D) appear in a users search query
Answer:
appear in a users search query
62. Quality
Score on Google search is evaluated
A) every 48 hours
B) Every time someone does a search that
triggers your ad
C) none of these answers is correct
D) every 24 hours
Answer:
Every time someone does a search that triggers your ad
63. The main
goal of automatic cost-per-click (CPC) bidding is to
A) generate as many clicks as possible within
an advertisers target budget
B) achieve the target ad position specified by
the advertiser
C) generate as many conversions as possible
within an advertisers target budget
D) achieve the target average CPC specified by
the advertiser
Answer:
generate as many clicks as possible within an advertisers target budget
64. Location
extensions can:
A) help show product information in a visual
manner within your ad unit
B) help exclude locations where you do not
have available stores.
C) help reduce your CPC bids depending on the
location of a user
D) help nearby consumers find or call your
nearest storefront
Answer: help
nearby consumers find or call your nearest storefront
65. Which
can be controlled at the ad-group level of an AdWords account?
A) Daily budget
B) Placements
C) End dates
D) Geographic targeting
Answer:
Placements
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