66. Which is
a benefit of AdWords for search marketing?
A) Increase position in organic search results
B) Acquire potential qualified customers
C) Understand how customers navigate websites
D) Collect contact information automatically
from potential customers
Answer:
Acquire potential qualified customers
67. When a
campaign is showing as "Pending" within AdWords, it is:
A) Inactive because it is past its scheduled
date
B) Active, but showing ads only occasionally
due to budget constraints
C) Inactive because your prepaid account
balance has run out
D) Inactive but scheduled to begin at a future
date
Answer:
Inactive but scheduled to begin at a future date
68. Negative
keywords can help advertisers refine the targeting of their ads, and
potentially increase:
A) reducing their campaign’s daily budget
recommendations
B) raising the average position of their ads
C) increasing the number of relevant Display
Network placements
D) reducing the number of irrelevant clicks
Answer:
reducing the number of irrelevant clicks
69. If the
cost-per-thousand impressions (CPM) option is not available for a campaign, the
most likely reason is that the campaign:
A) has used CPM pricing before
B) is only opted into the Google Display
Network
C) has never used CPM pricing before
D) is only opted into the Google search and
the Search Network
Answer: is
only opted into the Google search and the Search Network
70. Which is
an example of a consideration an advertiser should make when establishing
AdWords advertising goals?
A) Payment options available
B) Competitors cost-per-clicks (CPCs)
C) Website load time
D) Target market
Answer:
Target market
No comments:
Post a Comment