Google Adword Fundamental Question & Answer 15

71. By monitoring ad campaign performance, an advertiser may obtain the information needed to:

 A) create additional AdWords accounts for low-performing keywords

 B) create duplicate ad groups with identical keywords and different ad variations

 C) compare campaign performance to that of individual competitors

 D) determine if campaigns are meeting overall marketing and conversion goals

Answer: determine if campaigns are meeting overall marketing and conversion goals

72. What type of bidding method is used to manage image ads on the Google Display Network?

 A) CPA

 B) CPM only

 C) CPC only

 D) CPM and/or CPC

Answer: CPM and/or CPC

73. What happens as a result of a search campaign consistently meeting its daily budget?

 A) Accelerated ad delivery

 B) Higher average cost-per-clicks (CPCs)

 C) Fewer sites targeted at once

 D) Missed potential ad impressions

Answer: Missed potential ad impressions

74. What happens when a campaign consistently meets its average daily budget?

 A) Ads in that campaign will stop showing for the rest of the billing cycle

 B) Average cost-per-click (CPC) bids will be lowered

 C) Your budget is automatically adjusted

 D)  Ads in that campaign will show less often than they could

Answer: Ads in that campaign will show less often than they could

75. What best describes Enhanced Cost-Per-Click (ECPC)

 A) ECPC is a separate bid set for ad groups using the Conversion Optimizer

 B) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion

 C) ECPC is a Quality Score boost for advertisers using ad extensions

 D) ECPC is the discount applied to your Max CPC to determine actual CPC

Answer: ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion