Google Adword Fundamental Question & Answer 16

76. Grouping similar keywords together in an ad group will:

 A) ensure that the ads and keywords in that ad group are approved

 B) allow an advertiser to creae ads relevant to those keywords

 C) keep an advertisers average cost-per-click (CPC) within a narrow range

 D) allow an advertiser to use only broad match keywords

Answer: allow an advertiser to creae ads relevant to those keywords

77. If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group, AdWords will:

 A) automatically try to show the best performing ad more often

 B) automatically increase your quality score based on the average CTR of the ad group

 C) automatically serve the ad with the highest maximum CPC the most often

 D) automatically lower your bids according to your CPA goal

Answer: automatically try to show the best performing ad more often

78. You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

 A) You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii

 B) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii

 C) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget

 D) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in

Answer: You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget

79. With social extensions, how are +1s calculated for your ad and Google+ page

 A) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank

 B) Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads

 C) Only +1s from your Google+ page are showing in the count that is visible on your ad

 D) Only +1s from your ads are calculated, your Google+ page is considered a separate campaign

Answer: Only +1s from your Google+ page are showing in the count that is visible on your ad

80. Which potential factor does Google use to calculate a search campaigns recommended daily budget?

 A) Impressions

 B) Conversions

 C) Transactions

 D) Placements

Answer: Impressions