Google Adword Fundamental Question And Answer 26

126. Your ad can show to a user when your targeted language matches:

 A) a user's browser setting

 B) a user's Google interface language setting

 C) the language of websites a user visits most often

 D) a user's operating system language

Answer: a user's Google interface language setting

127. What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

 A) Add search terms that are not leading to many clicks as negative keywords

 B) Add sitelinks to your ads to make them even more prominent

 C) Make sure all of these search terms are included as keywords, regardless of relevance

 D) Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

Answer: Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

128. What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

 A) Broaden his keyword list for ads with the lowest clickthrough rate (CTR)

 B) Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

 C) Increase bids for ads with the lowest average position and clickthrough rate (CTR)

 D) Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

Answer: Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

129. When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

 A) traffic estimates for placement ideas

 B) historical conversion rate estimates for your keyword and placement ideas

 C) historical cost-per-click (CPC) estimates for your keyword and placement ideas

 D) traffic estimates for your keyword ideas

Answer: historical cost-per-click (CPC) estimates for your keyword and placement ideas

130. You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

 A) creating ads that include terms or phrases people are searching for

 B) creating relevant ads and keywords, but not using ad extensions

 C) creating ads that link to a generic landing page

 D) creating relevant keywords and ads, and using ad extensions

Answer: creating relevant keywords and ads, and using ad extensions