121. You
would advise a client that's launching a new product line to advertise on the
Google Display Network because she can:
A) reach people who are interested in similar
products
B) use text ads that encourage people to call
her business
C) use text ads that encourage people to visit
her website
D) reach people who are searching for her
products
Answer:
reach people who are interested in similar products
122. An
advertiser has decided that they want to spend $608 per month for their campaign.
How would you recommend they set their budget in their AdWords account?
A) Set a daily budget of $20 for the
advertiser's campaign
B) Set a bid of $20 per ad group
C) Set a daily budget of $20 for the
advertiser's account
D) Set a bid of $20 for the advertiser's
campaign
Answer: Set
a daily budget of $20 for the advertiser's campaign
123. Which
client would you advise to use radius targeting?
A) Luis, whose e-commerce business delivers
nationwide
B) Denise, whose service can reach customers
within 30 miles
C) Christopher, who wants to promote his new
product in select cities
D) Mabel, who wants to exclude her ads from
certain cities
Answer:
Denise, whose service can reach customers within 30 miles
124. What
does "converted clicks" measure?
A) The total number of clicks within your
chosen conversion window
B) The total number of conversions divided by
the total number of clicks
C) The total number of clicks that led to a
conversion
D) The percentage of clicks that led to a
conversion
Answer: The
total number of clicks that led to a conversion
125. Mimi
wants to reach people searching for baked goods, but only wants her ads to show
during the hours she's open for business. Which campaign type is a good fit?
A) "Display Network only - All
features"
B) "Search Network with Display Select -
All features"
C) "Display Network only -
Remarketing"
D) "Search Network only - All
features"
Answer:
"Search Network only - All features"
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