Google Adword Fundamental Question And Answer 24

116. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

 A) Mobile bid adjustments

 B) Target return on ad spend (ROAS)

 C) Target search page location flexible bidding strategy

 D) Cost-per-acquisition (CPA)

Answer: Mobile bid adjustments

117. How can you see if people are searching for your client's services during the early morning and evening hours?

 A) Monitor reach and frequency data

 B) Run a keyword diagnosis

 C) Segment performance statistics by time

 D) Run a search terms report

Answer: Segment performance statistics by time

118. You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?

 A) Pause your clients' campaigns and recreate them in your manager acccount

 B) Use your clients' sign-in information to access and manage the accounts

 C) Link the client accounts to your My Client Center (MCC) manager account

 D) Consolidate the 3 accounts into a new AdWords account you create

Answer: Link the client accounts to your My Client Center (MCC) manager account

119. Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?

 A) "Search Network with Display Select"

 B) "Shopping"

 C) "Search Network only"

 D) "Display Network only"

Answer: "Search Network only"

120. When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

 A) Include call-to-actions, such as "Find the nearest location"

 B) Information about Italian food in the description

 C) Use the same headline and description as other advertisers

 D) An exclamation point in the display URL

Answer: Include call-to-actions, such as "Find the nearest location"