Google Adword Fundamental Question And Answer 23

111. If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

 A) sitelink extensions

 B) previous visit extensions

 C) callout extensions

 D) location extensions

Answer: sitelink extensions

112. A standard AdWords text ad is made up of:

 A) a display URL and description text

 B) a headline, image, and description text

 C) a headline and description text

 D) a headline, a display URL, and description text

Answer: a headline, a display URL, and description text

113. Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

 A) Remarketing

 B) Keywords

 C) Topics

 D) Placements

Answer: Placements

114. An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

 A) The profit dervied from a paid click

 B) The bids of the next closest advertiser

 C) The average profit per conversion

 D) The Quality Score of the keyword

Answer: The profit dervied from a paid click

115. Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

 A) the daily budget you've set

 B) your historical conversion rate

 C) the expected impact of extensions and other ad formats

 D) the search ranking of your website

Answer: the expected impact of extensions and other ad formats