Google Adword Fundamental Question And Answer 22

106. Which of these metrics is especially important to clients who are running a branding campaign?

 A) Clickthrough rate (CTR)

 B) Average cost-per-click (avg. CPC)

 C) Impressions

 D) Phone call conversions

Answer: Impressions

107. On the Google Display Network, your ad is eligible to show on a webpage if your:

 A) keywords match that webpage's content

 B) ad text matches that webpage's content

 C) landing page matches that webpage's content

 D) website matches that webpage's content

Answer: keywords match that webpage's content

108. When reviewing your client's Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

 A) Maximize clicks

 B) Enhance cost-per-click (CPC)

 C) Target return on ad spend (ROAS)

 D) Target search page location

Answer: Target search page location

109.Keyword Planner can help you build a new Search Network campaign by:

 A) organizing potential placements into ad groups

 B) suggesting landing pages for your ads

 C) multiplying keyword lists together

 D) creating new ads based on your keywords

Answer: multiplying keyword lists together

110. Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

 A) A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"

 B) A call-to-action like "Visit our gym now"

 C) Add a promotion like "20% off fitness classes"

 D) Add a call-to-action like "Sign up for a free trial"

Answer: Add a call-to-action like "Sign up for a free trial"