Google Adword Fundamental Question And Answer 21

101. Which client would you advise to advertise on the Google Search Network?

 A) Jim, who wants to reach people on social networks interested in poetry

 B) Suzy, who wants to reach people browsing travel websites about China

 C) Bill, who wants to reach people looking for plumbing services

 D) Carol, who wants to reach people watching YouTube videos

Answer: Which client would you advise to advertise on the Google Search Network?

102. When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

 A) Add the terms as exact match keywords

 B) Add the terms as phrase match keywords

 C) Add the terms as negative keywords

 D) Add the terms as keywords

Answer: Add the terms as negative keywords

103. An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing results for profit?

 A) Test different cost-per-click (CPC) bids

 B) Test only one version of your ad text

 C) Lower the cost-per-click (CPC) bids and increase the budget

 D) Delete keywords that are generating the most clicks

Answer: Test different cost-per-click (CPC) bids

104. Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

 A) Use target search page location to help get your client's ads to the top of mobile search page results

 B) Set a mobile bid adjustment to increase bids for searches on mobile devices

 C) Set a mobile bid adjustment to decrease bids for searches on computers and tablets

 D) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices

Answer: Set a mobile bid adjustment to increase bids for searches on mobile devices

105. Belinda's boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

 A) "Display Network only - All features"

 B) "Shopping"

 C) "Search Network only - All features"

 D) "Search Network only - Standard"

Answer: "Display Network only - All features"