How to Improve Keyword Quality Score In Adword

Every one want to improve keyword quality score. But how ??  No worries !! 

Today I am sharing with you that how can you improve your keyword quality score. 

Firstly Keyword quality score depend on the three parameters - 

1. CTR ( Click Through Rate )

2. Ad Relevancy

3. Landing Page Experience

Now if you wanna increase your quality score for keyword. You should focus on these parameters. 

Now firstly talk about CTR 

PPC Expert In India

CTR ( Click through Rate )

Click through rate is the ratio of the number of click/Impression 

Let suppose we received 300 impression and 30 click in a keyword. So now calculate the CTR 

    

   

                                                          30/300*100 = 10%  

It means our CTR is 10%. Now we are getting more that 8 % CTR or more than it. Than its enough. we don't need to work on it. Other thing is if we are getting 2 or 3 % than we should focus on CTR. 

Ad Relevancy 

Here ad relevancy means that our keyword should be relevant for our ad copies. In simple words if we are targeting " Digital Marketing" Keyword in our campaign. So we should be mention in our ad copies related to this keyword. For example you can put "Best Digital Marketing Company". 

It should not be like that "Best MBA Marketing Class". So in my words if you are working on you ad copies and want to increase your ad relevancy. Just mention about your service and the something related to your keyword. You can believe me it will always show ad relevancy is above average.

Landing Page Experience 

Its the very important part in the quality score. first of fall you should check your mobile speed and desktop speed. If you want a good result then it should not be more than 4 to 6 seconds. Website should be mobile friendly. Landing page should be related to your keyword and information about services that your offers. 

If you do all things that I shared with you then here is no one who can stop you to achieve 10 out 10.

 

Thanks for your time read it enjoy it and just do it. and if you have some inquiry just send me mail on adityasharmappcexpert.com. 

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