Specification of Google Search Network Campaign

Today I am sharing the specification of Google Adword Campaign 

First we talk about Google Expanded Text Ad

Final Url

Final url (Our landing page where we redirect the user when they clicks on the our ad copies ) There is no character limit in final url. 

Headline 1

We write Headline 1 to show our visitors or users . There is 30 Character Limit in Headline 1

Headline 2 

We write Headline 2 to show our visitors or users. There is 30 Character Limit in Headline 2

Path 

We write path for replace of final url . But visitors redirect in final url. We can show it 

Path 1 is 15 Character limit and Same in Path 2.

Description

We can write our Description in 80 Character Limit 

Dynamic Search Ad

In Dynamic ads our ads targeted based on our website content.

Headline generated automatically by Google

Final Url generated automatically by Google 

Four targeting we can set in dynamic search ad

All Pages Based Targeting

Url Based Targeting

Title Based Targeting 

Web Content Based Targeting 

We include only description in it manually character limit is 80.

Mobile App Engagement Ad 

Headline Character limit is 25. 

Description line 1 character limit is 35.

Description line 2 character limit is 35. 

Call Only Ad

If we are running call only ads then phone number should be mention on landing page. 

Which one we will target in our ad copies. Number should be in text format

The Character limit is 25 in business name. 

Character limit of description is 35 for both description 1 and description 2. 

Display Url character limit is also 35. 

Phone Number should be mention on Verification Url. 

We can give any url from website but Number should be on it.

Adword Expert In India