Q 61 : For advertisers bidding on maximum CPC
basis, Quality Score on the Display Network is evaluated on the:
a) Quality Score of all campaigns and regional targeting settings
b) Quality Score of keywords across all campaigns and all ad groups
c) click-through rate (CTR) of the ad and relevance of the ad text and keywords to
the publisher’s site
d) clickthrough rate (CTR) of all keywords across the account and the relevance
of the ad text and keywords to the advertiser’s landing page
d) clickthrough rate (CTR) of all keywords across the account and the relevance
of the ad text and keywords to the advertiser’s landing page
Q 62 : Jackie is an advertiser who wants to reach
people by using both remarketing and Product Listing Ads. What’s the best
targeting strategy for her?
a)
Create one ad group targeted to both remarketing and Shopping
b)
Create separate remarketing and Shopping campaigns
c)
Create a combined remarketing and Shopping campaign
d)
Create two ad groups: one targeted to remarketing and the other to Shopping
b)
Create separate remarketing and Shopping campaigns
Q 63 : When reviewing her display campaign, Gina
sees that there are spikes in traffic to her site on weekdays from 10am to 1pm.
With this data, which would help optimize her campaign?
a)
Ad Rotation
b)
IP Exclusion
c)
Ad Scheduling or Bid Adjustment
d)
Frequency Capping
c) Ad Scheduling or Bid
Adjustment
Q 64 : Which builds keyword lists that can be
used to show your ads relevant webpages across the Google Display Network?
a)
Google Analytics
b)
Display Campaign Optimizer
c)
Keyword Planner
d)
Display Planner
d) Display Planner
Q 65 : Which is the best type
of campaign for advertisers to target a set of specific sites they’ve chosen?
a)
Demographic targeting
b)
Keyword contextual targeting
c)
Placement targeting
d)
Category targeting
c)
Placement targeting
Q 66 : You’re setting up a dynamic remarketing
campaign for your client who sells educational products. Which best practice
should you follow?
a)
Use a custom feed
b)
Use the “Education” business type
c)
Include “textbooks” and “study guides” as keywords
d)
Implement the remarketing tag after the body tag
b)
Use the “Education” business type
Q 67 : Your client Alexa, who sells wedding
accessories, is running a text ad on the Display Network. What might Google
automatically include in her ads?
a)
A promotion from a related business, like a bakery
b)
A map showing her business location
c)
A quotation about falling in love
d)
A photo of a bride
d) A
photo of a bride
Q 68 : An ad may not appear correctly on mobile
phones if it:
a)
uses Flash or contains large images
b)
uses HTML5
c)
isn’t optimized for mobile
d)
is in Lightbox format
c)
isn’t optimized for mobile
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