181. Blake
is focused on branding and is more interested in his ads being viewed than in
generating clicks. Which of these features would not be a good fit for him?
A) Reach and frequency data
B) Cost-per-thousand-impressions (CPM) bidding
C) Call extensions
D) Placement targeting
Answer: Call
extensions
182. What's
a reason to use the "Search Network with Display Select" campaign
type?
A) Your ads only show on the first page search
results
B) You can pick the exact websites where you
want your ad to show
C) You can use one budget to advertise on the
Search Network and Display Network
D) Your video ads can run on the Search
Network
Answer: You
can pick the exact websites where you want your ad to show
183. Tony
travels frequently. He needs to be able to make changes to his AdWords account
while he's offline, so he downloads AdWords Editor. Using AdWords Editor, Tony
can do all
of the following except:
A) Undo and redo multiple changes while
editing his campaigns
B) Refresh data to reflect the lastest
statistics on his cost-per-click (CPC) campaign
C) Mange, edit, and view multiple accounts at
the same time
D) Copy or move items between ad groups and
campaigns
Answer:
Refresh data to reflect the lastest statistics on his cost-per-click (CPC)
campaign
184. When
people search for your client's watch repair business, they use very specific
terms like "vintage watch repairs". To show your ads for these
searches, you'll
want to use:
A) Negative match keywords
B) Broad match keywords
C) Exact match keywords
D) Phrase match keywords
Answer:
Exact match keywords
185. One of
your clients wants to know why a campaign went over the specified daily budget
several days in a row. What would you explain to your client about how the
AdWords
system works?
A) AdWords automatically increases the maximum
cost-per-click (CPC) bid to show an ad higher in Google search results
B) Due to changes in traffic, AdWords allows
up to 20% more impressions in a day than the budget specifies
C) To show an ad more often, AdWords charges
more than the average daily budget amount multipled by 30.4
D) Due to changes in traffic, AdWords allows
up to 20% more clicks in a day than the budget specifies. However, in any given
month, AdWords never charges more than
Answer: Due
to changes in traffic, AdWords allows up to 20% more clicks in a day than the
budget specifies. However, in any given month, AdWords never charges more
186. You
want to generate leads with your AdWords campaign by encouraging people to fill
out an interest form on your website. What do you need to know to measure
return on
investment (ROI) for this campaign?
A) How much you've spent on the campaign
compared to the value of leads generated
B) You can't calculate return on investment
for campaigns that are focused on online leads
C) The percentage of budget spent compared to
how many forms were completed
D) The number of clicks your ad received
divided by the number of times it showed
Answer: How
much you've spent on the campaign compared to the value of leads generated
187. Which
is a benefit of advertising online?
A) Reach people who are likely interested in
what you're advertising
B) Automatically collect information about
potential customers
C) Increase your position in organic search
results
D) Make money by showing ads on your website
Answer :
Reach people who are likely interested in what you're advertising
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